Ever have that one piece of clothing that is so versatile that you can pair it with practically ANYTHING? And yet, you still pair it with...

"Hi dear, I've received my parcel and I love the clothes, but i was wondering, how do i wear them?" We receive this question from you...

After a month (yes, only 3 weeks to be exact!) of strenuous planning, consolidation of ideas and turning them into reality, and a whole...

2018 passed by at the blink of an eye, didn't it? Nevertheless, in 2018, we grew so much thanks to the support of all the FREYJABabes,...

December is finally here, but us Malaysians aren't having a white Christmas. So why not embrace our tropical weather and make the most...

If you know FREYJA, you'll know that there's one trend we'll never get tired of... CO-ORDINATING OUTFITS! a.k.a co-ord sets! They're the...

Without a doubt, summer's our favourite season. Basking in the sun, walking around in (the chicest) flip-flops, swimming in the ocean or...

If you’re on the hunt for the season’s biggest & most wearable trends, listen up. We’ve rounded up the 5 styles you shouldn’t be doing...

We’ve put together the all-year favourites you can’t get enough of. Here’s a look at our Top 10 Best Sellers this 2017: 1. Solange Shirt...

Possibly the world’s most famous textile, denim has stood the test of time with its ability to look good no matter the season. You...

Designed with 9 words playing in my mind like a broken record, FREYJA by Annabelle was concocted in a city where finding that dramatic...

Operating online for a year and a half, and hundreds of ‘do you have a physical store?’ questions later, we knew it was time to make a...

This season, the good ol’ sun shines on bare shoulders and natural hues that simultaneously fit and flare. The climb in temperature calls...

The June bug’s in and we’re Summer Dippin’! This season’s all about fun and playfulness, and we’ve got you covered. With denim-look...

Another season, and greater things to look forward to. With the unrelenting sun on our backs, we’re fighting back with fluid chiffon,...

With nautical themes sailing away to success in SS16’s runways, we knew it was high time for a splash of swimwear. While painting...

Hello ladies, you have been missed! Our debut collection embraces new beginnings with chic and comfy ensembles with a keen eye for...

“Would you wear your dog or cat? Unknown to many, majority of fur-trimmed items labelled as ​‘faux fur’ is likely real fur.” Every year,...

To be very honest, the concept of Ethical Fashion had always been at the back of my mind. Leather is animal hide, yes - but hey, it looks...