Why, hello there!

To be very honest, the concept of Ethical Fashion had always been at the back of my mind. Leather is animal hide, yes - but hey, it looks good. Be that as it may, immersing myself in the study of ethical fashion over the past 7 months has been nothing short of rewarding.

With graduation approaching, the fear of entering adulthood and not knowing what to do with my life loomed above more than ever. I knew I wanted animals in my future, and without a doubt, fashion. I wanted to do more for the unprivileged, but more than anything, I wanted the women in my life to have the strength to triumph above their demons.

And one day it just hit me - why not put it all together?

Presenting to you a venture very dear to me,

x, Annabelle

P.S. Learn about FREYJA’s foundations on our About Us page.